Making Your Chocolate Bars Packaging Stand Out
I was recently standing in a crowded grocery aisle, staring at a massive wall of chocolate bars packaging, and it hit me how much work those little wrappers are doing. We usually just rip them open to get to the good stuff, but that paper or plastic is basically a tiny billboard that has to convince us to spend our money in about three seconds flat. It's the difference between picking up a gourmet sea salt dark chocolate bar and just grabbing a standard milk chocolate one from the checkout line. ...